Your comfort. Our privilege.
The Pines at Whiting, NJ: where neighbors and the staff quickly become your friends.
At The Pines at Whiting, NJ, our refreshing approach is centered around people. Members of our community are not "guests." They're part of a thriving community, where staff and residents know each other's names, share experiences and care about one another. Every aspect of The Pines at Whiting is grounded in community.
Our residents and staff do things together, such as "Dancing with the Staff" or sports events where the "losers" make a big breakfast for the "winners"—and everyone enjoys it all. Most of all, The Pines at Whiting is about opportunities. We operate under a "never say no" philosophy that encourages creativity and collaboration, not just amongst our staff, but our residents as well.
Chief Executive Officer
Eric became the Chief Executive Officer in April 2014. Prior to this move, he has been the Manager of Operations and Resident Services since 2000. Eric has dedicated his work to senior living for over 20 years, previously working for Crestwood Manor and the Masonic Home of New Jersey. Eric earned a Bachelor of Science from Widener University in Pennsylvania and is a Licensed Nursing Home Administrator with the New Jersey Department of Health.
Eric was a strategic creator of The Pines' FRESH program. FRESH stands for the five main components in our activity program: Fitness, Recreation, Education, Spirituality, and Health. The FRESH program at The Pines received the Leading Age of New Jersey "Innovation of the Year" award.
Eric has also been an active member of his community, serving on the Burlington Township Board of Education and Dollars for Scholars. Additionally, he is currently the Vice President of the Burlington Township Foundation.
Health Care Administrator
Pat is a Licensed Nursing Home Administrator with 25 years of experience working in long term and sub acute healthcare. She is customer service driven with a sincere love for working with the vulnerable aging population. Pat has expertise in all aspects of healthcare management with a strong focus on census building and referral development. She also has an accomplished record of budget management, including staff retention, resulting in substantial savings. Her continuing education strengths include Quality Assurance and Performance Improvement, Disaster Preparedness, Staff Education, and Labor Law. The healthcare programs at The Pines at Whiting have earned strong results on state surveys and customer satisfaction benchmarks. In 2012, Pat was recognized as an outstanding administrator by her receipt of the American College of Healthcare Administrators "Facility Leadership Award" and she is a founding member of the Ocean Regional Ethics Committee.
Chief Financial Officer
Georgina joined The Pines at Whiting in her current position in September 1997. Prior to joining the community, Georgina was employed by two different New Jersey retirement communities: as Chief Financial Officer at Winchester Gardens from 1996 to 1997 and as Director of Accounting at Applewood Estates from 1993 to 1995. Georgina earned her Bachelor of Arts degree in accounting from Rutgers University, a Masters in Business Administration from Monmouth University, and is a licensed Certified Public Accountant.
Director of Sales
Wendy Harshaw has dedicated more than 18 years of combined healthcare and senior living services to her career path.
Wendy joined the Pines at Whiting in July of 2013 as the Director of Sales. Prior to joining the Pines, she had a long and successful career with several national senior living providers. Her experience in the senior living industry has always included a three-pronged approach on people, product and results; which served her well as Director of Sales and Marketing. Wendy received media notoriety for her successful venture as a proprietor and Executive Director of 2 Adult Foster Care home(s).
With an eye always focused on the people, Wendy maintains a strong commitment to cultivating talent within the industry insuring increased organizational capability through engaged, passionate and skilled teams. Strengths are based on a creative yet strategic approach to business development, healthcare marketing and brand management. She drives bottom-line, revenue, and margin results. Wendy served on several boards most recently a 3 year term with the National Association of Cooperative Housing where she received over 43,000 votes.
Passion and purpose are the unwavering principle, which drives Wendy’s strategic and visionary leadership in the senior living industry.